What does a Digital Product Manager’s day look like?

Ideation Phase:

Product Strategy:

  • Meet (F2F or virtually) with users/customers in different cohorts to understand the pain points of each in-depth.
  • Check for the availability of stakeholders/customers/dev team(at least architects) to conduct customer journey or design thinking workshop to identify the problem statement.
  • Ideation for Customer Journey mapping or Design Thinking.
  • Discuss and assess available resources with IT Managers (people, infrastructure. etc.)

Product Execution:

  • Measure and monitor the critical product metrics (Product acquisition, Activation, Engagement Metrics) and key feature metrics that solve the core pain point(around feature discoverability, engagement, retention, and monetisation).
  • Conduct Design thinking or Customer Journey workshops (with Stakeholders/Customers, Engineering team, UX, and Business Owners)
  • Define the problem statements that need to be solved (ref. problems defined in the workshop) & have a shared understanding of the problem.
  • Prioritize pain points if there are multiple pain points to be addressed. (Prioritization will be based on Business Impact Vs. Technical Complexity)
  • Brainstorm solutions and back them with data and feedback. Rapidly Prototype solutions

Product Leadership:

  • Negotiate with stakeholders on prioritized items and timelines.
  • Negotiate and work with Management to get all the required resources.

Building Phase:

Product Strategy:

  • Collaborate with UX designer to come up with Mockups for the solution defined.
  • Create Product Backlog/Roadmap (User stories or PRD).
  • Prioritize the Backlog items and groom them for the sprint/iterations.

Product Execution:

  • Collaborate with the engineering team to plan for the sprint/iteration.
  • Walk them through the prioritized backlog for the iteration & estimate the work which can be accommodated for the sprint.
  • Clarify the queries (if any) about the backlog to be on the same page & Keep getting the updates via daily standup meetings to understand the progress.
  • Work with the engineering team and other depts/teams to clear the impediments that the engineering team encounters to keep the development smooth.

Product Leadership:

  • Working with different dept and negotiating to get the required resources for the dev team to keep the development smooth.
  • Discuss and demo the developed product to customers/Stakeholders and gather feedback, which may get prioritized in coming iterations.
  • Keep motivating the dev team (by telling them the stories about their work is impacting the business).

Post Building Phase:

Product Strategy:

  • Plan the growth journey of the product.
  • Plan Demos, Talk about it on social media.

Product Execution:

  • Work on demonstrating the product to different departments across the company.
  • Publish the details about the products to different teams/dept via different channels like emails

Product Leadership:

  • Negotiating with Management to get a slot with executive(s) meetings to demo or showcase the product.

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Sankalp Thakur

Sankalp Thakur

I take notes on medium about everything around the sun.